The Digital Marketing Cookbook by Sakkun Tickoo

SEO is no longer just about optimizing keywords, URLs, meta tags, content, anchor text, back links & page ranks, not that these have gone away but as search algorithms evolve to replicate human intelligence and keep pace with technological revolutions in the digital landscape, they now evaluate websites across 200 factors to determine rankings, as detailed by Backlinko . Search algorithms have been evolving over the past two decades. Not only have they had to align, keep pace with and leverage technology but also deal with evaluating an ever growing number of websites to be able to deliver the most relevant results to user search queries faster and on the device of choice of the user. It is important to note that according to Statsfind , Siteefy states that approximately 252,000 new websites appear every day, each vying for their place in the Sun. To ensure that the search platform remains relevant and effectively serves the user, the evaluation process to determine rankings is und...