The Digital Marketing Cookbook by Sakkun Tickoo

Paid marketing on search platforms such as Google is known as Search Engine Marketing or SEM and it is one of the most important methods of digital promotion and advertising today.  To understand the relevance, importance and impact of search engine marketing for ecommerce platforms we must first look at a variety of online search statistics and internet user behaviors. There are around 5.16 billion internet users in the world today and a Digital Global Overview report by Datareportal showcases that 43.2% of internet users aged between 16 to 44 state researching products and brands as that one their primary reasons for using the internet and the same study also found that 58% of internet users purchase products and services online on a weekly basis. Furthermore according to SmartInsights data provided by HigherVisibility showcases that paid search marketing accounts for 27% of all trackable website traffic second only to organic search engine traffic which accounts for 53% of...

The digital revolution has brought the world at our fingertips and transformed the way in which people operate in the world today.  According to Statista by the end of 2022 we had 3.5 million apps on the Google Play Store and 1.64 million apps on the Apple App Store. This number continues to rise exponentially and it comes as no surprise because Statista also tells us that global consumer spend on mobile apps touched US $.167 Billion in 2022 and in the most recent quarter of 2023 has hit US $.33.8 Billion. Approximately 60% of the global population leads parallel lives in the digital world. There are over 5 billion people using search engines and social media for personal and professional interactions and this number is growing by 4 users every second.  Not only are 5 Billion people active in the digital land space, they spend 6 to 7 hours online on an average every day.  With so much traffic in the digital world it has become the largest market place on earth. According ...