The Digital Marketing Cookbook by Sakkun Tickoo

The digital revolution has brought the world at our fingertips and transformed the way in which people operate in the world today.  According to Statista by the end of 2022 we had 3.5 million apps on the Google Play Store and 1.64 million apps on the Apple App Store. This number continues to rise exponentially and it comes as no surprise because Statista also tells us that global consumer spend on mobile apps touched US $.167 Billion in 2022 and in the most recent quarter of 2023 has hit US $.33.8 Billion. Approximately 60% of the global population leads parallel lives in the digital world. There are over 5 billion people using search engines and social media for personal and professional interactions and this number is growing by 4 users every second.  Not only are 5 Billion people active in the digital land space, they spend 6 to 7 hours online on an average every day.  With so much traffic in the digital world it has become the largest market place on earth. According ...

  The digital landscape has become the largest and consistently expanding marketplace in the world today. According to Oberlo more than 33% of the world’s population is shopping online and global ecommerce forecasted to touch US $5.8 Trillion in 2023 and surpass US $8 Trillion by 2027, at a growth rate of 7.6%, no business can afford to ignore this digital gold mine. The Importance of Social Media Marketing When we talk about the Digital Marketplace it is important to highlight the fact that Social Media has become the largest contributor to online revenue generation worldwide. According to Statista the revenue generated by Social commerce was valued at US $728 billion dollars in 2022 and is slated to hit over US $6 trillion in revenue by 2030. With figures and statistics such as these, effectively leveraging social media becomes a crucial component in any successful marketing strategy.  What Makes Social Media so Valuable? Social Media is an ever expanding landscape of potent...

SEO is no longer just about optimizing keywords, URLs, meta tags, content, anchor text, back links & page ranks, not that these have gone away but as search algorithms evolve to replicate human intelligence and keep pace with technological revolutions in the digital landscape, they now evaluate websites across 200 factors to determine rankings, as detailed by Backlinko . Search algorithms have been evolving over the past two decades. Not only have they had to align, keep pace with and leverage technology but also deal with evaluating an ever growing number of websites to be able to deliver the most relevant results to user search queries faster and on the device of choice of the user. It is important to note that according to Statsfind , Siteefy states that approximately 252,000 new websites appear every day, each vying for their place in the Sun. To ensure that the search platform remains relevant and effectively serves the user, the evaluation process to determine rankings is und...